Starting up an online retail store that sells T-shirts is fairly one of the most popular business start-ups. And this is so for an abundance of good reasons. Here is how it works:
Once you set up an online store or decide to sell your designs on platforms like Flipkart and Amazon, you have to find T-shirt suppliers and printers. Most times, the T-shirt supplier can also be the printer or at least will be able to put you in touch with one.
Let’s say you have a total of 15 designs you want printed on T-shirts. The supplier might have 10+ colors of T-shirts available. So you decide what design will look great on which colour of T-shirt.
Screen printing is one of the oldest and most popular options for T-shirt printing. It is economical but also requires a minimum quantity to work with. You may have to print a minimum of 100 T-shirts per design. So with 15 designs you will now have a stock of 1500 T-shirts in various sizes. Of these, you may not be able to sell certain designs in certain sizes. So these T-shirts may remain with you as dead stock. Let’s say 400 of these T-shirts are dead stock. This in itself may have swallowed up half of your profits.
For example: A bio-wash cotton T-shirt may cost Rs.140. Screen Print cost for a two colour design may be Rs.35. Other expenses may be Rs.10. So the cost of T-shirt will be Rs.185. Total stock of 1500 T-shirts will cost you 2.5 lakh upwards. And you cannot guarantee how many will get sold and how many will be dead stock. So assuming again, 400 are not sold, Rs.70,000 upwards will be weighing you down.
This is where a Print on Demand service comes handy. Rajdeep clothing company offers T-shirt fulfilment services that will eliminate inventory risks. The process is very different from the do-everything-yourself way.
Once you set up a website, and invest in marketing the same, you will start getting orders. These orders will be sent to Rajdeep clothing, where T-shirts in 18 colours and 6 different styles are kept in stock. The needed T-shirt will be printed on and packed with provided branding (Tags, Stickers, pamphlets). Then picking the most viable domestic courier option, the package will be shipped directly to your customer. Here, you have no investment and therefore no loss, making this a foolproof business plan for your online venture.